6-8 week comprehensive strategic engagement that aligns with your core values and strategic vision.

Narrative-driven homepage and about page copy that positions, connects and converts.

A 90-minute clarity call to refine your positioning and voice/story consistency across key touch points.

The Core Narrative Project

A six to eight week creative process for brands looking to build a cohesive narrative and strategic architecture across key touchpoints.

THE COMPLETE BRAND NARRATIVE IDENTITY

In-depth, strategic process that finds your brand's foundational story and creates a coherent messaging framework, ensuring that every aspect of your identity is aligned with your brand's goals and values. Over 6-8 weeks, we craft a narrative that sets you apart and translate it into a coherent strategic approach to use on all platforms. This deep work uncovers a story worth following.

the process

Each stage is accompanied by a downloadable supporting document.

Investment: $6500
Timeline: 6-8 weeks
Availability: Limited and selective.

Stage 1: Core Story Development

Brand review: values, core story, vision, positioning.  Competitive narrative structure.

Stage 2: Narrative Strategy Development

Messaging strategy with key pillars and positioning. Target audience specific adjustments. Story framework + application.

Stage 3: Aligned Identity Creation

Brand identity review / refinement.  Copy for home page /about page / services/products. Positioning statement creation/review.

Stage 4: Refinement & Final ADJUSTMENTS

Strategy implementation discussion. Q&A and final adjustments if and where needed. 30-day post-project support for questions and minor adjustments.

q&a

Do you consider custom engagements?

Absolutely. For unique strategic needs, project pricing typically starts at $10,000. Please book a discovery call to discuss.

Do you work with any industry?

As long as values are aligned. Book a discovery call to see if we're a good fit working together.

Do you take on 'last minute' projects?

No. This is a pre-planned strategic process to ensure high-quality outcomes.

NARRATIVE THAT GOES BEYOND SURFACE-LEVEL COPYWRITING.

We craft brand narratives with precision, intention and clarity.

STRATEGIC WEBSITE NARRATIVE TRANSFORMATION

A two to three week creative process for brands looking to craft narrative-driven copy for the two most critical pages of their website.

Not Just Words

Strategically crafted messaging that positions your brand, articulates your value, and speaks directly to the people you're here to serve. Clear, compelling, and unmistakably you.

8-seconds

Your website has about eight seconds.

Luxury customers will stay if the content is emotionally resonant, or intellectually satisfying.

We ensure that every element is intentional, elegant, and worth the audience’s attention.

Your customers aren’t scrolling out of boredom. They are interested in quality and exclusivity.

That’s why we focus on: storytelling, heritage, craft, and experience.

Meet your audience at the level of sophistication they expect.

Strategic Copy at The Right Expectation Level

HOMEPAGE + ABOUT PAGE

Narrative that makes a strong first impression.

1. A homepage that earns attention, holds it, and moves the right people toward working with you.

2. An about page that builds trust without reading like a résumé or a highlight reel.

3. Messaging that sounds like you — not a template, not an AI, not a generic structure.

The process

Direct & Clear

WEEK 1

Deep-dive intake. You share everything — your offer, your clients, what makes you different, what you're tired of explaining. I dig in.

WEEK 2

Research, strategy, and writing. I develop your messaging framework first, then write to it. Every line has a reason to be there.

WEEK 3

Delivery and refinement. You receive your copy with annotations explaining the strategy behind the choices. Two rounds of revisions included.

You're exceptional.
Your website should reflect that.

Maybe you wrote it yourself when you were just getting started. Maybe you’ve rewritten the homepage four times and it still doesn’t feel right. Maybe you’re sending people to your site and quietly hoping they don’t look too closely.

This is for you if:

  • You know your positioning, but you can’t get it to land on the page
  • Your current copy sounds generic, stiff, or like someone else entirely
  • You’re attracting the wrong clients — or not attracting enough of the right ones
  • You want words that work while you’re not in the room

 

Clear Conversations = Better Inquiries + Shorter Acquisition Process

Clients who already trust you before they've spoken to you.

That's what strategic copy achieves - clear positioning in every conversation.

How we are different?
This isn't copywriting as decoration. It's copywriting as strategy.

Before a word gets written, the thinking gets done: who you’re talking to, what they need to hear, what’s getting in the way of them saying yes, and how your story fits into all of that

The result is copy that’s specific to you — not borrowed language, not industry boilerplate, not the same five phrases every coach in your niche is using.

CLEAR. GROUNDED. BUILT TO WORK.

INCLUDES: homepage copy, about page copy, messaging strategy notes, and two rounds of revisions.

TIMELINE: 2–3 weeks from project kickoff.

INVESTMENT = $3000

AVAILABILITY: Limited. Pre-booking is encouraged.

FAQ

Do you write copy for other pages too?

This package covers homepage and about page. Additional pages can be added — reach out to discuss scope.

Can you match my existing brand voice?

Yes — and if your brand voice isn't fully defined yet, we'll clarify it as part of the process.

What do you need from me to get started?

A detailed intake form. No calls required upfront, though a strategy session is available as an add-on.

What if I don't love the first draft?

Two rounds of revisions are included. And because the work starts with strategy, major misses are rare.

Your website could be working harder than it is.

If you're ready for copy that positions you clearly, speaks to the right people, and sounds like the best version of you — this is where to start.

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